Comprehensive digital and operational transformation for Australia’s largest energy & fuel refinery and distribution business
Client
Capabilities
Key outcomes
Integrated B2B and B2C applications, loyalty programs, and core operational systems under the new brand.
Delivered a new public website and multiple consumer-facing apps without disrupting customers or store operations.
Successfully launched the strategic coffee Loyalty Management System (LMS) release across 650 stores.
Established a scalable, modern foundation for future growth across retail, loyalty, and employee platforms.
Migrated and rebuilt core operational, HR, and workforce management platforms, with refined processes and systems.
Consolidated systems and simplified the landscape by reducing the overall number of systems.
Completed migration of platforms in line with Transitional Service Agreement (TSA) within 18 months.
Zero downtime
No service disruption during migration
100+ systems
Major digital and operational assets migrated
Introduction
A major Australian energy company, operating Australia’s 2nd largest Oil Refinery, undertook a significant expansion of its convenience retail portfolio. Already a key player in Australia’s fuel supply chain, manufacturing fuels locally, importing product through 24 terminals and supporting a distribution network that includes more than 70 airports and airfields.
Following the acquisition of two major fuel and convenience businesses, the organisation became the largest fuel and convenience retailer in Australia, operating and supplying more than 1,330 service stations.
This triggered an ambitious transformation programme spanning more than 1,000 stores, requiring the migration of core systems, operational and digital platforms without disrupting customers or daily operations. The business needed to complete the migration within two years, remove all external dependencies, and operate independently to meet strict post-acquisition deadlines and avoid substantial additional costs.
Restive partnered with the fuel and convenience arm to deliver this large-scale migration end-to-end, ensuring business continuity and establishing scalable, modern platforms to support future growth.
The problem
The acquisition required:
Sunsetting a wide range of systems managed by the previous parent company and transitioning them to new platforms owned and operated by the retailer
Migrating and improving functionality across customer-facing and internal systems
Successfully launching and integrating loyalty platform and programs, including Flybuys, and multiple B2B and B2C apps
Migrating HR, People & Culture systems, store compliance, task management platforms, and training material
Maintaining seamless service for customers, employees, and suppliers throughout the transition
Providing a scalable foundation for future growth and innovation
The retailer faced major risks during the migration, as any disruption could impact hundreds of stores, customer experiences, and internal operations.
Our partnership
Restive delivered a comprehensive end-to-end transformation program across multiple domains:
Customer & digital platforms
Website & CMS: Delivered a new CMS-driven public website, migrating all content and functionality into the retailer’s new brand identity. Included ecommerce and delivery options, performance optimisation, and a flexible content system for marketing campaigns
Customer applications: Integrated B2B and B2C applications, ensuring full ecosystem functionality in the new environment
Loyalty Management System: Delivered the strategic coffee LMS release across 650 sites, integrating Flybuys, Salesforce CRM, D365, Eagle Eye, and new APIs, e.g barcode emails. Delivered after multiple testing cycles and incorporation of business change requests
Marketing campaign integration: Supported a high-profile omnichannel campaign using peel codes on fuel purchases, delivering the landing page and claiming experience end-to-end to maintain brand engagement
Data platform transformation (Microsoft Fabric Migration)
Designed and architected modern data platform and data lake built on Microsoft Fabric and led the data architecture program and delivery, ensuring security, compliance and visibility
Transformed the client’s legacy data platform, enabling it to scale with growing data volume, variety and velocity
Developed a future-focused data strategy aligned to the businesses’ objectives and decision-making needs
Improved data quality and reliability through cleansing, enrichment and anomaly detection across multiple data sources
Built a scalable data platform using big data technologies to unlock real-time, data-driven insights
Accelerated data analytics and insights by streamlining access, enabling predictive decision-making and faster reporting
Defined and modelled conceptual, logical and physical data structures to support the company’s enterprise-wide data architecture
Operational systems
Migrated store compliance and task management platforms
Integrated core operational systems to align with the new brand
Delivered analytics and reporting to support ongoing optimisation
People & culture platforms
Migrated HR and People & Culture platforms, including training slides and materials
Modernised content to be structured and manageable by internal teams
Delivered training and enablement for staff to manage and evolve platforms confidently
End-to-end migration approach
- Facilitated workshops with stakeholders across business functions
- Designed and executed migration strategies for multiple platforms
- Conducted comprehensive QA and UAT across all systems, including the new loyalty system
- Provided hypercare support to ensure stability post-launch
- Facilitated workshops with stakeholders across business functions
The result
Transition to new systems with zero downtime and minimal disruption to BAU and customer service across all channels
Modern, integrated loyalty and app ecosystem strengthened engagement for B2B and B2C customers
Launch of strategic coffee LMS release, enabling targeted marketing and improved customer experience
Enabled real-time insights and smarter scaling by modernising their legacy platform into a unified, high-performing Microsoft Fabric data ecosystem
Improved operational efficiency with migrated store compliance and task management systems
Empowered internal teams with modern platforms, training material, and enablement
Future-ready digital foundation supporting faster campaigns, stronger brand presence, and ongoing innovation