Customer Research
We use both quantitative and qualitative techniques to gain a deep understanding of your different customer segments. Insights are translated into data visualisations, personas and customer journeys, and then we provide strategic recommendations on the highest-value problems to target.
Understanding your customer has never been more important
In today’s world, the businesses that stand out provide superior technology experiences by fully aligning with customer needs.
We can help you map current customer journeys, identify new audiences, uncover pain points and formulate strategies based on prioritised recommendations.
This will help you design seamless services and products that will take your business to new heights.
What we do
Interviews and focus groups
We conduct in-depth interviews and focus groups to gather nuanced customer insights, driving better understanding and strategic decisions.
Surveys
Our tailored surveys collect critical data, enabling you to quantify customer preferences and behaviours accurately.
Card sorting and IA testing
We utilise card sorting and IA testing to optimise your information architecture, ensuring intuitive navigation and user experience.
Usability testing
We perform rigorous usability testing to validate ideas as well as identify and resolve issues, enhancing the overall user experience.
Multivariate and A/B testing
Our multivariate and A/B testing services refine your strategies by comparing different versions and determining the most effective solutions.
Personas and customer journey maps
We develop detailed personas and customer journey maps to visualise and enhance the customer experience, guiding strategic planning.
Unlocking customer insights for competitive advantage
Improving customer understanding is crucial for any business looking to stay competitive. Our customer research consulting combines both quantitative and qualitative techniques to offer a holistic view of your customer segments. Through structured interviews, focus groups, surveys, and usability testing, we gather comprehensive data. This data is then transformed into actionable insights using advanced data visualisations and detailed customer personas, enabling you to make informed decisions.
Understanding different customer segments is vital for a comprehensive view of your market. By creating accurate personas and journey maps, you can predict customer behaviour more effectively and tailor your strategies to meet their needs. Our expertise in customer segmentation consulting has empowered businesses to enhance their decision-making processes, leading to improved outcomes and sustained growth.